Case study · Martin Grimbly Optometrist
A trusted practice, finally easy to find on a phone.
Martin Grimbly Optometrist has looked after Brackenfell families since 1984. The care was first-rate; the website was stuck in 2012 — fixed-width, desktop-only, and awkward on the very phones most patients use to find it. Here is how we rebuilt it.
The problem
The old site was built for a desktop browser of its day. On a phone it collapsed into a cramped, pinch-to-zoom column. The contact details took digging to find, and the two things patients want most — an eye test and a lens reorder — were lost in the menu. A practice known for taking its time with people was being introduced by a first impression that felt slow and dated.
Before and after
Drag the handle to see the change.
How we rebuilt it
Five moves took it from dated to dependable.
- 01
Mobile-first, from the ground up
Most patients arrive on a phone, on mobile data. We designed for the small screen first and scaled up, instead of shrinking a desktop layout down until it broke.
- 02
Built around what patients actually do
Booking an eye test and reordering contact lenses are the first things you see, not links buried three clicks deep. The phone number is one tap from anywhere.
- 03
Fast, modern foundations
Rebuilt on current tooling with lean code and properly sized images, so pages come up quickly even on a patchy connection.
- 04
Findable on Google
Clean page structure, real metadata and local-business markup, so the practice turns up when someone nearby searches for an optometrist.
- 05
Secure, and kept that way
Modern secure hosting, ongoing updates and a regular check, so the site stays quick and current rather than ageing into the next 2012.
The result
A site that works the way patients do: fast, clear, and effortless on a phone. Booking and reorders are a tap away, the practice's character comes through, and it holds up on a small screen and a slow connection — the conditions that actually matter in Brackenfell.
- Mobile-first, not a shrunk-down desktop page
- Booking and lens reorders front and centre
- Quick to load, even on mobile data
- Structured for local search
Have a site that's stuck in its own 2012?
That's exactly what we do. Tell us about the business and we'll show you what it could be.